The Kenwood Press
Obituaries: 11/15/2018

Bruce Ellet Price, 1941-2018

bruce price

A resident of Oakmont for the past 12 years, Bruce Price, passed away on Nov. 2 at the age of 77, in the company of his loving family at Santa Rosa Memorial Hospital.

Bruce was born in Palo Alto on April 10, 1941, to parents James Francis Price and Zelda Ellet Price. He grew up in Colorado and attended elementary school through high school in Denver. He graduated with a B.S. in Business Management from the University of Colorado, and earned his Certified Life Underwriters insurance license from American College.

After working for Safeco for over 10 years, he founded and operated Bruce Price Insurance with his wife Diane Price. Bruce was a veteran of the Vietnam War where he served as a 1st Lieutenant in the United States Army and was awarded the National Defense Service Medal, Vietnam Service Medal, Vietnam Campaign Medal, Overseas bar, Air Medal and the Bronze Star Medal.

Bruce is preceded in death by his father James Francis Price, mother Zelda Ellet Price, brothers James Francis Price, Jr. and Ralph Ray Price, and his daughter Debra Christine Sabo.

Bruce is survived by his wife, Diane Price, son and daughter-in-law Glen Ellet Price and Tammy Price, son and daughter-in law Gary and Teresa Paden, daughter Kris Paden, grandchildren Tyler, Gianna, Jerred, Evan and Kaylee, his sister and brother-in-law Zelda “Tag” (Price) and Warren Swartz, and his treasured dog Brody.

A memorial service will be held at 11:30 a.m. on Nov. 19 at St. Eugene’s Catholic Church in Santa Rosa, with Father Epperson presiding. A Celebration of Life reception will follow at 1 p.m. at the Oakmont Golf Club.

In lieu of flowers, memorials may be given to the Pulmonary Fibrosis Foundation in Bruce’s honor at

The family wishes to extend their sincere thanks to Dr. Jan Sonander, Terry Spenst, FNP, Dr. Ralph DiLisio, U.C.S.F. Interstitial Lung Disease team, Dr. Gary LeKander, Petaluma Respiratory Therapy team, Kindred at Home, beloved Oakmont Wii Bowling Club, Sonia Tarshis, Roger and Patty Zaparelli, Lisa Mancina, and the loving nurses and Palliative Care team at Memorial Hospital.