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Business Beat: 09/15/2019

Business Beat for Sept. 15, 2019

Pedro Rodriguez with wine
New Fathia Vineyards owner Pedro Rodriguez.

New owner for Fathia Vineyards

Pedro Rodriguez is the new face of Fathia Vineyards, ready to take the small boutique winery to the next level.

Rodriguez recently bought the Fathia brand from previous owners Roy and Fausta Guerrero, who decided to focus more on their vineyards. Rodriguez still plans to source fruit from the Guerrero’s vineyards, and will be making the wine, as well as manning the tasting room in Kenwood.

Though Rodriguez is only 33 years old, he has had steady experience in the wine industry. Born in Mexico, he immigrated to the U.S. when he was six, his family settling in Napa.

Right out of high school, Rodriguez worked at a winery where he first saw the process of winemaking. He moved on to a sales job with General Electric, but in 2014 he was drawn back into the wine business. Rodriguez credits conversations with his father, who had worked in the vineyard in the Atlas Peak appellation for 35 years, discussions about grape growing, winemaking, pruning, bottling, you name it.

Other family members – Rodriguez is one of six siblings, four of whom are also in the wine business – were an inspiration as well.

“Those conversations and stories really stuck with me,” said Rodriguez, who then decided to go back to school at Napa Community College to study winemaking.

Rodriguez’s experience includes a production job at Sonoma’s Patz & Hall, a Pinot Noir and Chardonnay specialty house, where he got the opportunity to get more involved in winemaking.

Fathia’s wines? Rodriguez has taken over the winemaking for the signature Cabernets and Sauvignon Blancs, and has plans to expand into making Pinot Noir, Rosé of Pinot, and Moscato – all from Sonoma Valley grapes.

“We prefer to stay small and family oriented,” said Rodriguez of Fathia, which translates as “victorious.” “I want to be able to show my appreciation for all the effort my family has put into the industry all these years.”

The tasting room, located in the Kenwood shopping center, is open Thursday through Monday, 11 a.m.-6 p.m.

Check out the website at, email, or call 282-9419. The tasting room is located on the west side of the Kenwood shopping center, 8910 Sonoma Hwy.

Business Blurbs

Try out the new food truck in Kenwood – Zapata Grill, located right off Sonoma Highway in the parking lot of the building at the corner of Cypress Avenue. Lots of delicious Mexican food choices, and high marks from the Kenwood Press staff! ... Flatbed Farms in Glen Ellen is looking for a farmstand assistant who can work 18 to 30 hours a month, and at least three Saturdays a month. They are looking for someone who is “friendly, customer-oriented, and eager to learn about farming, ecology, and growing a small business.” Contact sofie@FlatbedFarm.comLandmark Vineyards is hosting a Harvest Festival on Oct. 5, noon to 3 p.m. Food from Cochon Volant BBQ and music by Nashville legend Chi McClean. General admission is $60. For Wine Society members, cost is $40. Limited tickets available. Go to www.landmarkwine.comLedson Winery & Vineyards is also having a harvest celebration, on Sept. 28, 6:30-9:30 p.m. Taste newly released wines and take advantage of preferred pricing. Mingle with the winemaking team to learn first hand about their harvest practices. Wines will be paired with tasty appetizers. Cost is $40 for wine club members, and $60 for non-members. RSVP to 537-3823, or … Take a hike in the Kunde Estate Winery vineyards on Oct. 5, where you’ll stroll through some of Kunde’s 1,800 acres. Hike begins at 9 a.m. at the tasting room. You must be 21 or older, as there will be wine tasting at the end of the approximately four-hour hike. Pack a lunch, bring water and sunscreen, and wear appropriate footwear. Space is limited. Contact 833-5501 or to reserve a spot.

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